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Finance Industry – Customer Market Survey
   A Bahrain-based financial institution required a market survey of its existing and potential
   customers, in order to determine levels of awareness, usage and attitude of financial
   services. We co-ordinated the development of a customer survey questionnaire, a pre-
   survey trial study to test the methodology for the full study, and managed the undertaking of
   the complete market survey. The results of the survey were utilised to develop a range of
   recommendations concerning the client's marketing strategy.

Retail Bank – Business Process Re-engineering
   A major retail bank in Kuwait needed to improve its retail processes in terms of profitability and customer service. We
   identified key issues and redefined processes to achieve the required improvements.